As a copywriter, I am obsessed with the science of storytelling and the power of words. Good copy has the ability to move people to action. Great copy has the ability to rock people at their core so transformation can begin.

As a launch strategist, I believe transformational coaches require transformational launches. I offer clients the opportunity to redefine success, realign priorities, reaffirm connections, reconnect with Why, receive support, and remain in possibility through a personalized transformational launch process.

I believe that launches should feel expansive, empowering, energizing, and engaging.

You’ve worked so hard. Poured your heart and soul into creating an experience through your high-impact program, mastermind, retreat, or event. Now it’s time to show the world what you’ve been up to.

And that is scary.

What if no one likes it? What if no one buys? What is the launch is a complete flop?

I get it. Launches bring up every trigger possible and can be debilitating and overwhelming. It can seem like a bit of a gamble unless you have a plan. A strategy. A support team. A cheerleader. A rock to lean on.

That’s me. I’m your rock.

Over the past 7 years, I’ve done it all and learned a lot. I've worked on 6- and 7-figure launches with a team of sales experts, project managers, and affiliate partners. I’ve studied from the top experts in copywriting, social media, product launches, teleseminars, sales funnels, Search Engine Optimization (SEO), list building, Facebook Ads, Google AdWords, and more. You name it. I’ve studied it. But all that did for my business was confuse my clients and cloud my messaging (ah, messaging, add that to the list of skills).

It wasn’t until I realized that I can put all of my skills to use to help transformational coaches create transformational launches.

Now, I get to help amazing clients spread their brilliance and make a real impact in the world.

How awesome that?

But, there’s a twist. I do things a little differently.

I like to bring sacred soul energy to the launch process.

I find launches to be very linear – and with so many moving pieces and deadlines, it has to be. I mean, you can’t have a launch without a ton of to-do lists and spreadsheets. But sacred soul energy is expansive, creative, gentle, intuitive, patient, receptive, and calm. Balancing those energies is a beautiful dance between hustle and heart-space.

Imagine a launch that is organized and free-flowing, task-driven and spacious, controlling and surrendering. That’s what I bring to the table.

So, in addition to charts and metrics and calendars, I may incorporate crystals, oils, astrology, intuition, and you may hear me say things like, “How is your heart today?” and “What do you feel?”

The result? A successful, profitable launch executed with fun and ease.

Who wouldn’t want that?


Let's be clear ... I don't work with just anyone.

Transformational launching is an intense and intimate process, filled with opportunities for growth and surrender. Because we will be working so closely together, I must be very clear about who I will and will not take through this powerful experience.

I only work with soul-driven professionals who...

  • Stand against spiritual bypassing and gaslighting.
  • Understand the harm caused by white privilege languaging.
  • Publically attribute important learned concepts from appropriate mentors, teachers, and leaders.
  • Unequivocally support BIPOC and LGBTQ communities.
  • Work to counter whiteness-centering, ableism-centering, and non-inclusive languaging.
  • Stand against victim-blaming, body shaming, and cultural appropriation.
  • Actively work to address societal injustices and proudly support #BlackLivesMatter.
  • Receive feedback with grace and can be called in with love.

Why this matters to me...

I live my life and run my business based on my core values of compassion, connection, community, and creativity. There is no compassion in ignoring or erasing the lived experiences of communities bound by systems designed on (and thriving from) keeping them down. As healers, lightworkers, and truthtellers, we have the responsibility to be the catalyst for breaking the generational bonds, ancestral traumas, and societal infrastructures that keep people from living their truth. This is the hard work we are here to do. It is the uncomfortable work we are here to do.

Too many in our community are using "enlightenment" and "love and light" as a way to stay in their white privilege bubble instead of confronting their racism (and ablism, sizeism, homophobia, and transphobia,...). I will allow no part of it. Racism begins and ends with white people. All lives don't matter until Black Lives Matter. Silence is not an option.

Your business is a reflection of your values. Your launch is a declaration to the world of what you stand for. If you are committed to creating true change in this world through your voice, you are aware of the privileges you hold, and your work supports all women, then we can make beautiful magic together.

About Kristina

Kristina Shands (she/her) is a passionate storyteller, prolific writer, launch copywriter, and messaging expert who is committed to helping women find their voice and confidence in business and life so they can make money and make a difference.

Kristina has a background in public relations and marketing and has spent 15 years in the nonprofit world as a communications and development director. She cares deeply about issues surrounding women's rights, human trafficking, social justice, environmental justice, and animal welfare.


Everyone has a story to tell and everyone deserves to be heard. Sharing your story is your divine right and the only way to truly connect with yourself and others. Your story is your North Star.

We are all connected. We are all one. Everyone has a voice, a story, a desire to be heard. Your voice matters. Your story matters. You matter. We all have a purpose and yours is to speak up, create ripples, and spark a revolution.

Stand in the truth of your story and believe in the power of your voice. That is the only way true change will happen in this world.

I believe in the power of connection, compassion, creativity, and community. The best way to spread each of these is through the art of storytelling.


Official Bio:

Kristina Shands brings a fresh and passionate approach to launches and copywriting by combining her love of storytelling, her curiosity of human behavior, and her experience in creating transformations for coaches, consultants, and leaders. Filled with the entrepreneurial spirit and guided by a desire to make a difference, Kristina helps women find their voice, share their message, and create an impact with their powerful story.