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What to do instead of launching - Launch With Ease

What to do instead of launching

I’ve talked to so many coaches who have said it doesn’t really feel good to launch anything right now. I get that. We should all be focused on taking care of ourselves and protecting the health and wellbeing of our family, neighbors, and healthcare workers.   While this might...

Are you making these simple launch mistakes?

Do you have something brewing inside that you know needs to be launched into the world ... and soon? As entrepreneurs, our entire business is built upon serving the needs of others and one of the best ways to do that is through a training program, informational product, or personalized...

What to do when things aren’t going as planned

There comes a point in ever launch where the hours of planning, the intense strategy sessions, the massive to-do list goes out the window and everything you've done to make your launch a huge success feels like it's slipping out of your hands. Relax. It is totally normal. Really....

Should I record the program or run it live?

“Should I offer my online training program both as a live class that would include calls with me and also as an on-demand course for those who want to work at their own pace? And if I offer it both ways, does it matter which I do first? I...

Why wait? 3 reasons you should launch now.

I’ve been chatting with a lot of entrepreneurs preparing for a launch (12 last week alone), and one thing that always surprises me is this: Most of them believe they have to have a complicated strategy – complete with videos, emails, affiliates, and more – in order to have...

The power of good sales copy

I wanted to share with you what happens when you absolutely NAIL your sales page copy. I worked on this copy with a client (and my dear friend and mentor and coach) for more than 5 hours. We went over every single word, every single description, every section, and...

The outrage of fake scarcity

You’ve seen it before. Someone is in full-on launch mode. I mean, they have the 4-part video training series. They have the live webinar, encore webinar, follow-up Q&A webinar. They have the emails – so many emails. And the time comes to close the cart. And then you get...

Are you putting the attraction cart before the engagement horse?

I just began working on a copywriting project when I asked my client why they start their training with how to engage prospects instead of the typical client attraction strategies. Here answer blew me away. “Because,” she said, ” what good will being able to attract new clients do...

You don’t have to follow the “gurus”

I recently had a conversation with a friend who had just dived back into the entrepreneurial pool after being out of the industry for a few years. I was excited to catch up on what she is working on and, in particular, who she is working with. See, I...

Is your launch story inspirational or (gasp) forgettable?

Think about your launch as a movie script. What would the main plot point be? Who is the hero? What is is her journey? What obstacles does she face and eventually overcome? It may sound weird to treat your launch like this, but, if you think about it, you...