The outrage of fake scarcity

You’ve seen it before. Someone is in full-on launch mode. I mean, they have the 4-part video training series. They have the live webinar, encore webinar, follow-up Q&A webinar. They have the emails – so many emails. And the time comes to close the cart. And then you get this email… Boy, we had no…

Read More

Tell the truth in your marketing

You’ve seen the claims: Grow your list by 1000% without spending a dime, write a bestselling book in a weekend, have a 5-figure launch your first time out and without a list. It sounds nice. And chances are, complete lies. Or, at least, misrepresentations. If it is too good to be true, chances are, it…

Read More