What to do instead of launching

What to do instead of launching - Launch With Ease

I’ve talked to so many coaches who have said it doesn’t really feel good to launch anything right now. I get that. We should all be focused on taking care of ourselves and protecting the health and wellbeing of our family, neighbors, and healthcare workers.   While this might not be time to go into…

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Are you making these simple launch mistakes?

Do you have something brewing inside that you know needs to be launched into the world … and soon? As entrepreneurs, our entire business is built upon serving the needs of others and one of the best ways to do that is through a training program, informational product, or personalized service. Even if you are just looking…

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What to do when things aren’t going as planned

There comes a point in ever launch where the hours of planning, the intense strategy sessions, the massive to-do list goes out the window and everything you’ve done to make your launch a huge success feels like it’s slipping out of your hands. Relax. It is totally normal. Really. So much of a launch in…

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Should I record the program or run it live?

“Should I offer my online training program both as a live class that would include calls with me and also as an on-demand course for those who want to work at their own pace? And if I offer it both ways, does it matter which I do first? I know some of the courses I’ve…

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The outrage of fake scarcity

You’ve seen it before. Someone is in full-on launch mode. I mean, they have the 4-part video training series. They have the live webinar, encore webinar, follow-up Q&A webinar. They have the emails – so many emails. And the time comes to close the cart. And then you get this email… Boy, we had no…

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Play to your strengths

I often see clients wanting to do it all – create strategy, write copy, design a sales page, load emails into MailChimp, schedule discovery calls, take payments, … Most of the time they are brand new coaches launching their first product or program who don’t want to give up control or don’t really have the…

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