I just began working on a copywriting project when I asked my client why they start their training with how to engage prospects instead of the typical client attraction strategies. Here answer blew me away. “Because,” she said, ” what good will being able to attract new clients do if you don’t know how to…
I recently had a conversation with a friend who had just dived back into the entrepreneurial pool after being out of the industry for a few years. I was excited to catch up on what she is working on and, in particular, who she is working with. See, I could tell something was off when…
Hold on, let me drag out my soapbox. Ready. This is going to be a rant. I’ve worked on dozens of launches. Most were a huge success. Some, not so successful (financially, at least). Each launch is different. Success depends upon so many things – product, ideal customer, email list, copy, sales page, social media,…
I spent the weekend planning out my marketing for the next 18 months, including launches, trainings, lead magnets, trip wires, list-building activities, and monthly content topics. It may seem a little daunting to think so far ahead, but trust me, it brings such peace of mind, clarity, direction, and purpose, that it is worth giving…
Pardon me while I climb on my soapbox a bit. Ready? Running a business and being an entrepreneur are not easy. That’s right. And if anyone tells you it is…run. Run far away from their lies. Well, Kristina, if it’s not easy, then that must mean it has to be hard? Yes, I can see…
I get it. As solopreneurs, we work alone, in isolation, with only the glow of our computer screen to keep us company. Our lifeline to “reality” is social media – and Facebook seems to be the go-to place for many of us. Which isn’t necessarily a bad thing. Unless… As humans we need approval from…
I’m in the middle of a 4 Clients in 4 Weeks Challenge (hosted by my own business coach Rev. Anne Preseul). What it has taught me is that you can’t run a business from your computer. In other words, you MUST actually talk to people if you want to grow your business. Yes. That means…
Are you thinking about hiring a coach for your business but not exactly clear what you need or even what type type of coach can help you? There are a as many types of coaches as there are ice cream flavors at Baskin Robbins. Are you looking for support creating systems in your business? How…
You’ve seen the claims: Grow your list by 1000% without spending a dime, write a bestselling book in a weekend, have a 5-figure launch your first time out and without a list. It sounds nice. And chances are, complete lies. Or, at least, misrepresentations. If it is too good to be true, chances are, it…