Launch Lies

Hold on, let me drag out my soapbox. Ready. This is going to be a rant. I’ve worked on dozens of launches. Most were a huge success. Some, not so successful (financially, at least). Each launch is different. Success depends upon so many things – product, ideal customer, email list, copy, sales page, social media,…

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Welcome to the Real World

I’m in the middle of a 4 Clients in 4 Weeks Challenge (hosted by my own business coach Rev. Anne Preseul). What it has taught me is that you can’t run a business from your computer. In other words, you MUST actually talk to people if you want to grow your business. Yes. That means…

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What in the world is a marketing coach?

Are you thinking about hiring a coach for your business but not exactly clear what you need or even what type type of coach can help you? There are a as many types of coaches as there are ice cream flavors at Baskin Robbins. Are you looking for support creating systems in your business? How…

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Tell the truth in your marketing

You’ve seen the claims: Grow your list by 1000% without spending a dime, write a bestselling book in a weekend, have a 5-figure launch your first time out and without a list. It sounds nice. And chances are, complete lies. Or, at least, misrepresentations. If it is too good to be true, chances are, it…

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