“Should I offer my online training program both as a live class that would include calls with me and also as an on-demand course for those who want to work at their own pace? And if I offer it both ways, does it matter which I do first? I know some of the courses I’ve taken live have been recorded and then used later for on-demand, but I was thinking I could offer it on-demand without the calls at a lower rate.”
I get this question quiet a bit, and it is a great question to ask. It shows me that she is thinking about multiple ways to serve her audience and takes into account the many ways people like to learn and their levels of readiness to invest in their business.
So, here’s my 2 cents on the live or recorded question.
I recommend that you do it live the first time around, recording the sessions so you can listen to them and make any adjustments based on feedback you have received. I also like doing it live the first time around because it takes the pressure (and delays) off of having to record everything before you launch. If you are doing it live, you don’t have to have the material complete until before you teach it, which frees you up to focus on the launch and selling people into your program.
So, first time around is live. Make changes based on feedback from participants. Second time around – I like to do it live again. You’ll get more feedback, maybe different questions, and you can still add/adjust content based on the results your students are getting. Plus, you don’t have to invest in professional video production.
First time live. Second time live. Third time, I would do it live and record it so you can make it evergreen.
You could just record it and then launch it with the video recordings, plus a live component (like live Q&A calls) or run it live all the way through, which ever fits your schedule and budget.
Once you’ve got a tested, proven, professional quality video training, you can run it as a stand alone self-study course or as a part video/part live coaching course, or both.
Always keep in mind how your clients will best be served. Always always keep them in mind – above all else. Making money is important, but being of service to our clients is vital.
Now, as far as selling the self-study course and the full program at the same time, well, that’s totally up to you.
You could offer the course as a self-study without any live calls at a lower rate at the same time as the full program, but depending upon how you price it, you may find people opting for the cheaper version instead of investing in the full program and therefore not seeing the full results they would get from your live coaching/training.
You could offer it as a down-sell to those that didn’t say yes to the program after you close the cart to the regular program. Send an email to those that showed interest in your program but did not purchase and give them this offer. It could bring in a few extra folks.
It really depends upon your list, your price points, the number of training modules, etc. I don’t think there is a right or wrong way to do it. I’ve seen it done both ways, both with varying amounts of success.
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